British Swim School

British Swim School
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Headquartered in Fort Lauderdale, British Swim School (BSS) is a franchise organization that currently operates in more than 50 pools in six states in the U.S. and internationally in Turkey. Because of relationships with organizations such as LA Fitness and 24 Hour Fitness, British Swim School is becoming more widely available and there are tremendous franchise opportunities across the U.S.

Rita Goldberg founded British Swim School in 1981 and remains the CEO. Goldberg’s methodology has evolved over the last 33 years, teaching water safety survival skills to children as young as three months old. The back float is considered the most important water survival skill, as it enables swimmers to rest, breathe and call for help, alleviating the “silent” danger of floating face down. Drowning is the leading cause of death in children under five.

The organization reaches more than 6,000 students per week and conducted more than 250,000 swimming lessons in 2013. Classes are available for babies, children and adults.

British Swim School is ranked in Entrepreneur’s Franchise 500 and is one of Entrepreneur Magazine’s “Top 50 New Franchises.” British Swim School is also aligned with the Safer3 Water Safety Foundation, whose mission is to “protect every life from drowning through education and heightened water safety awareness”.

British Swim School offers swimming for all ages at 18 indoor pools across Chicagoland!

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